Texas Echo respects each individual’s right to personal privacy. We will collect and use information through our Web site only in the ways disclosed in this statement. This statement applies solely to information collected at the Texas Echo Web site. We are committed to full transparency on how we collect, use and protect your personal information.
1. What this Privacy Policy Covers
The data controller is Texas Echo (referred to in this policy as "we", "us" or "our"). We want you to be confident that the personal information you give us is safe and secure with us, and understand how we use it to offer you a better and more personalised experience on our Site.
This Privacy Policy explains:
- the personal information we collect;
- how and why we collect and use your personal information;
- why we process your personal information;
- when and why we will disclose your personal information to other organisations;
- the rights and choices you have when it comes to your personal information;
- why we use cookies;
- the steps we take to ensure your information is kept secure and confidential;
- how long we will hold your information for; and
- how to contact us.
We offer links to third party Web sites that are not subject to this Privacy Policy. When you click on links to other Web sites, we encourage you to read their terms and conditions and privacy policy carefully before providing any personal information on a third-party website, as we cannot accept any responsibility or liability for those third-party websites. Their standards may differ from ours.
2. The Personal Information we collect
When you register for the Texas Echo newsletter you must provide us with an email address so that you can receive our newsletter. Visitors do not have to register to receive our newsletter in order to use website. We employ cookies. A cookie is a small text file that our Web server places on a user's computer hard drive to be a unique identifier. Cookies enable Texas Echo to track usage patterns and deliver customized content to users. When you visit our Site we may collect information about your online browsing behaviour and any devices you have used to access our Site (including your IP address, browser type and mobile device identifiers)
3. How and Why we collect and use your Personal Information
3.1 Our Newsletter
The information collected by Texas Echo will be used to communicate offers to visitors who have registered to receive our newsletter. Only users who have registered to receive the newsletter will receive these email newsletters. These emails are normally sent weekly, however we may occasionally send a special edition of the newsletter if there is information available either of a time sensitive nature or information that cannot be incorporated within our normal newsletter.
Our newsletter will contain information on offers, products and services that suit the nature of our website.
3.2 Contacting You
We collect and may use your personal information to contact you in response to the communications that you have directed at us. We want to be able to help you so we may use personal data to provide clarification or assistance in response to your communications.
4. Why do we Process your Personal Information?
We will only collect and use your personal information (as described in sections 2 and 3) in accordance with data protection laws. Our grounds for processing your personal information are as follows:
4.1 Consent
Where necessary we will only collect and process your personal information if you have consented for us to do so. For example, when you register for our newsletter, we will use your personal information to send the newsletter to you.
4.2 Legitimate Interests
We may use and process some of your personal information where we have sensible and legitimate business grounds for doing so. Under European privacy there is a concept of "legitimate interests" as a justification for processing your personal information. Our legitimate interests for processing your personal information are:
- to enable you to access and use the Site;
- to communicate with you about your use of the site; and
- to improve our Site.
We may use your personal information to generate profiling information to help us understand what you might be interested in and for market research. We are always working to make a better site for you and using your personal information in this way helps us to do this.
You have a right to object to our use of your personal information for these legitimate interests, including a right to object to profiling by us. (See section 9)
5. Use of children's personal information
We do not knowingly collect or store any personal information about children under the age of 16. If you are aged under 16 please get your parent or guardian's permission before you provide any personal information to us.
6. Partnerships
Texas Echo is a participant in affiliate advertising programmes designed to provide a means for sites to earn advertising fees by advertising and linking to associate sites.
7. Disclosure of your personal information to other organisations
7.1 Third-Party Service Providers
We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
8. How you can Change the Data we Hold
Your privacy is important to us. All emails directly from us to you will include clear instructions on how to unsubscribe. Plus, if you don't want to be contacted by us any more you can email datacontroller at texasecho.com and request the removal of your data.
9. Your information rights and responsibilities
9.1. Rights
You already have certain rights under existing data protection legislation, including a right to request a copy of the personal information we hold on you if you request it in writing. You also have the following rights:
9.1.1. Right to correct
The right to have your personal information rectified if it is inaccurate or incomplete;
9.1.2. Right to erase
The right to request that we delete or remove your personal information from our systems;
9.1.3. Right to restrict our use of your information
The right to 'block' us from using your personal information or limit the way in which we can use it;
9.1.4. Right to data portability
The right to request that we move, copy or transfer your personal information;
9.1.5. Right to Object
the right to object to our use of your personal information including where we use it for our legitimate interests, or where we use your personal information to carry out profiling to inform our market research and user demographics. If you raise an objection we will stop processing your personal information unless very exceptional circumstances apply, in which case we will let you know why we're continuing to process your personal information.
We will use reasonable efforts consistent with our legal duty to provide you with your rights in accordance with data protection legislation.
9.2 Fees
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
9.3 Response Time
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
9.4. Enquiries
To make enquiries, exercise any of your rights set out in this Privacy Policy and/or make a complaint please contact datacontroller at texasecho.com
9.5. Complaints
If you're not satisfied with the way any complaint you make in relation to your personal information is handled by us then you may be able to refer your complaint to the relevant data protection regulator. In the UK, this is the Information Commissioner's Office.
10. Cookies
Texas Echo does use cookies to store information about visitors preferences, record user-specific information on which pages the user access or visit, customize Web page content based on visitors browser type or other information that the visitor sends via their browser.
10.1. Cookie Use
We use cookies (files which are sent by us to your computer, tablet, mobile phone or any other access device) and tracking technology to help to improve the functionality and performance of our Site.
10.2. Cookie Information
The information derived from our use of cookies will be aggregated to provide statistical information about the usage of our Site. However, we do not use any information derived from cookies, nor any IP addresses we collect, to identify any individual user of our Site.
10.3. Third Party Cookies
Some third-party technology we use (eg, embedded videos, social sharing) also drop cookies to improve your experience on their sites.
10.4 DoubleClick DART Cookie
Google, as a third party vendor, uses cookies to serve ads on Texas Echo. Google's use of the DART cookie enables it to serve ads to your users based on their visit to Texas Echo and other sites on the Internet.
Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL – http://www.google.com/privacy_ads.html
10.5 Advertising Partner Cookies
Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include
- Google Adsense
- Commission Junction
- Amazon
These third-party ad servers or ad networks use technology to the advertisements and links that appear on Texas Echo send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and/or to personalize the advertising content that you see.
Texas Echo has no access to or control over these cookies that are used by third-party advertisers.
You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.
Texas Echo's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or websites.
10.6 Disabling Cookies
If you wish to disable cookies, you may do so through your individual browser options. There is more detailed information about cookie management with specific web browsers that can be found at the browsers' respective websites.
11. Keeping your personal information secure
11.1. Location
Keeping information about you secure is important to us so we store and process your personal information in accordance with the high standards required under data protection legislation. From time to time and for operational reasons the personal information we collect from you may be transferred to and stored in countries outside of the European Economic Area ("EEA"). Your information may also be processed by some of our service providers which operate outside the EEA. Different countries have different data protection and security laws and some of these do not offer the same level of protection as you enjoy under UK data protection legislation. However, when we appoint our service providers to help us provide products and services to you (which may include some based in the USA), we take care to ensure that they have appropriate security measures in place.
11.2. Risk
We do our best to keep the information you disclose to us secure. However, we can't guarantee its security. By using our Site you accept the inherent risks of providing information online and will not hold us responsible for any breach of security.
12. How long do we keep your personal information?
Texas Echo maintains the accuracy of our information by removing non-functioning email addresses. Unless a longer retention period is required or permitted by law, we will only hold your personal information on our systems for the period necessary to fulfill the purposes outlined in this Privacy Policy or until you request it is deleted. If, having registered for any of our services, you do not use them for a reasonable time (which may vary depending on the service(s) you've registered for) we may contact you to ensure you're still happy to receive communications from us. Even if we delete your personal information it may persist on a backup file or archival media for legal, tax or regulatory purposes.
13. How to contact us
Our Data Protection Officer is the Texas Echo Data Controller.
If you have any queries relating to our use of your personal information or any other related data protection questions, please contact us at datacontroller at texasecho.com
14. Changes
This policy is effective from 1st January 2023 and replaces with immediate effect the existing Privacy Policy
We may, from time to time, make changes to this Privacy Policy to reflect any changes to our privacy practices in accordance with changes to legislation, best practice or Site enhancements. We will let you know what these changes are by posting them on this page. It is your responsibility as a user to make sure that you are aware of changes posted on this page, by checking for any changes on a regular basis.
Changes posted on this page will become effective as soon as they are posted.
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